EMAAR HOSPITALITY GROUP
DACH, CEE, Nordics and the Netherlands
Armani Hotels & Resorts | Address Hotels + Resorts | Vida Hotels & Resorts | Rove Hotels
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REPRESENTING LUXURY WITH PRECISION, INNOVATION AND PERFORMANCE
GLOBAL ELITE
Strategic sales representation for luxury and ultra-luxury hospitality brands across key European markets.
ABOUT
Who We Are
Global Elite is a Frankfurt-based boutique consultancy specialising in the strategic representation of luxury and ultra-luxury hospitality brands across DACH, the Nordics, CEE and the Netherlands.
We drive focused commercial development built on deep trade relationships and long-standing market intelligence.
Through trusted associates, we extend coverage into France, Southern Europe and the United Kingdom, adapting our reach to each client's strategic priorities.
Our leadership experience is shaped by globally respected hospitality brands, combining international standards with boutique discretion and agility.
We integrate AI-powered, data-driven insights to strengthen commercial performance across Europe's most influential source markets.
CORE MARKETS
DACH region, Eastern Europe, Nordics and the Netherlands.
EXTENDED COVERAGE
France, Southern Europe (Italy, Spain, Portugal) and the United Kingdom.
CLIENT FLEXIBILITY
Single-market or multi-market mandates, structured around each client's strategic priorities and commercial objectives.
APPROACH
How We Work
We combine structured, real-time market intelligence, disciplined strategy and long-standing industry relationships to drive measurable commercial performance.
01
INTELLIGENCE
Data-driven competitive analysis and market insights that inform every decision.
02
STRATEGY
Comprehensive annual commercial planning tailored to each hotel's positioning.
03
REACH
Strategic presence across DACH, Nordics, CEE, France, UK, and Southern Europe.
04
PARTNERSHIPS
Cultivated relationships with luxury travel trade and prestigious lifestyle brands.
SERVICES
What We Do
We translate market strategy into disciplined commercial execution across Europe's most influential luxury source markets.
STRATEGIC SALES DEVELOPMENT
Focused trade engagement across DACH, Nordics and CEE, supported by accountable revenue objectives.
MARKET ENTRY AND REPOSITIONING
Tailored activation strategies aligned with positioning, pricing discipline and commercial structure.
AI-POWERED REPORTING AND COMMERCIAL INTELLIGENCE
Integrated analysis and structured reporting supporting data-informed decision-making and measurable growth.
TRADE NETWORK AND BRAND ACTIVATION
Targeted B2B engagement and partnership development within the luxury travel trade ecosystem.
OUR CLIENTS
Hotel Portfolio
A curated selection of hospitality brands we represent across European markets.
BANYAN GROUP
CEE, Nordics and Benelux
Banyan Tree Phuket | Banyan Tree Bangkok | Banyan Tree Bintan | Banyan Tree Samui* | Banyan Tree Krabi* | Bughan, a Banyan Tree Escape | Angsana Maison Luang Prabang
*Samui & Krabi are excluded from Nordics territory.
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LEADERSHIP
Our Team
Global Elite is led by a team with extensive experience across luxury and ultra-luxury hospitality, combining international brand expertise with strong local market insight.
Our structure ensures direct, senior-level engagement, allowing us to operate with precision, discretion and a deep understanding of the European luxury travel landscape.
Patricia de Mayer
Founder & Managing Director
Patricia de Mayer founded Global Elite to bring structured, high-performance commercial representation to luxury hospitality brands entering or expanding within European markets.
She brings leadership experience across some of the world's most recognised hotel groups and ultra-luxury resort brands, including Four Seasons Hotels & Resorts, Banyan Tree and Fregate Island Private, combined with deep market knowledge across the DACH region, Nordics, CEE and beyond.
Hung Nguyen
Sales Development & Market Intelligence
Hung Nguyen leads Sales Development at Global Elite, supporting the execution of structured, high-performance commercial strategies across key European markets.
He brings experience across leading luxury hospitality and ultra-luxury resort brands, including One&Only and Velaa Private Island, combined with a strong focus on AI-driven market intelligence, data-led strategy and commercial performance.
STRATEGIC ENQUIRY
Get in Touch
For strategic representation enquiries, we welcome the opportunity to discuss your commercial priorities across Europe.
Whether you are entering a new market or looking to strengthen your existing presence, we invite you to get in touch directly.