Ultra-Luxury
Armani Hotel Dubai
Located inside Burj Khalifa and designed by Giorgio Armani, positioned at the top end of the portfolio.
Emaar Hospitality Group
Company Overview
Hospitality Built Into Large-Scale Lifestyle Destinations
Emaar Properties established Emaar Hospitality Group as its hospitality and leisure division to develop and operate hotels within its large-scale lifestyle destinations. Headquartered in Dubai, the group manages a portfolio of hotels and serviced residences across luxury, upscale, and lifestyle segments.
The hotel assets are typically integrated into mixed-use developments where residential, retail, dining, and entertainment elements are planned together. This model places these hotels and serviced residences in highly visible settings within some of Dubai's most visited districts.
Brand Architecture
Four Distinct Brands for Different Guest Segments
The portfolio is structured as a multi-brand platform that spans segment needs from accessible urban lifestyle stays to iconic ultra-luxury hospitality.
Luxury
Address Hotels + Resorts
Represents the group's luxury segment, operating landmark hotels in prime locations across key urban destinations.
Lifestyle Upscale
Vida Hotels and Resorts
Focused on contemporary lifestyle hospitality, with modern design language and socially oriented public spaces.
Accessible Lifestyle
Rove Hotels
Design-driven urban hotels positioned with an accessible lifestyle concept for modern, city-connected travelers.
Destination Gallery
Address Creek Harbour
Address Beach Resort Bahrain
Address Beach Resort Fujairah
Address Beach Resort
Address Sky View, Downtown Dubai
Address Dubai Mall
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